One of the things that got ahold of my imagination was the game "Civilization," a game in which you control a civilization and attempt to outplay all other civilizations vying for resources on the globe. I loved it. I played it too much. I thought about it when I should have been thinking about other things. I strategized when I was in the car, at surprising moments. It made me think about it well outside the boundaries of my time playing the game. I grew to resent it.
But the game play, for me, was almost addictive. Delete almost. Was it sublime? I'm not sure. I was somehow aware of technique and style, and the game play was strategic. So I thought strategy when I was thinking about it, not just immersed in the play of the game.
Anyway, if it's simply a transporting out of the self and into the experience of the artifact, then it worked for me.